Beretta

Already in production in the early 1500s, Beretta products were chosen by the highly discriminating Republic of Venice because of their excellence. As the Beretta name became synonymous with uncompromising quality, design, materials, construction and performance, word spread beyond the Italian borders.

In the early 1900s Pietro (1870 – 1957) took the Company reins, introducing modernized manufacturing methods, many patents for mechanisms and simplified construction, consequently establishing Beretta, the first Italian firearms maker, as one of the most modern firearms production facilities in the world.

In the last decades, with Ugo Gussalli Beretta at the guidance of the company, the firm has opened a headquarter in the United States, the main gun market, awarded the largest military contract in modern history by letting the 92FS pistol to become the official sidearm of the US Armed Forces and starting a product diversification that brought the company to act on the market as the main player together with a clothing line, accessories, and leisure.